Supermarket/Grocery

"The growing trend toward bilingual display copy presents some issues for brand marketers. How, for instance, do they include messages in an additional language on temporary displays, whose budgets and space are often somewhat limited?
     With this compact trilingual corrugated prepack, the marketers of Huggies announce new Bath and Baby products in English, Spanish and French (for Canadian shoppers). They kept copy to a minimum, stating only critical points, such as 'Try' and 'New.'

Comments: This Turning Leaf pagoda display for Modesto, CA-based E&J Gallo Winery was intended to emphasize the emerging trend toward fusion cuisine in the U.S. It was constructed of wood and featured litho graphics.
Producer: Vintage Wood, Sebastopol, CA

"Some of the most effective retail displays are those that make themselves 'disappear' as they make the product the 'star.' This simple, effective wire unit from Entenmann's bakery does that.
     Powdercoated in the brand's signature blue and designed to 'collapse' so it takes up little space in the route man's truck, this display was virtually invisible when filled with standard cartons of 'Singles' items. The only time it 'reappeared' was when it sold down and needed to be reloaded.

Client: Pacific Wine Partners, Gonzales, CA
Introduction: March 2005
Number of Displays: 3,500
Distribution: Supermarkets and liquor stores including Meijer, Marsh, Albertsons, Harris Teeter and Kroger
Producer: North Bay Wood, Santa Rosa, CA
Comments: Pacific Wine Partners takes consumers to the beach with its Twin Fin wine display.

Hormel sees sales jump with conspicuous packaging