Supermarket/Grocery

Product: Seagram Beverage Co. 2-Calorie Quest
P-O-P company: Siebel/Mohr, New York (design)
Distribution: Supermarkets, convenience stores and on-premise locations
Introduction: May 1992
Duration: Temporary
Construction: Printed matter
Jumping aboard the new-age beverage bandwagon, Seagram's keeps afloat with P-O-P materials for both on- and off-premise use.

Product: Anheuser-Busch Budweiser and Bud Light beers
P-O-P company: Glacier Cooler Co., Renton, Wash.
Distribution: Supermarkets, convenience and liquor stores
Introduction: March 1992
Duration: Permanent
Construction: Plastic
Utilizing a unique triangular shape, coolers provide retailers with a vehicle for selling and displaying singles of beer.

Product: Borden North American Snacks Doodle O's
Number of displays: 25,000
P-O-P company: Mead Merchandising, Atlanta
Distribution: Supermarkets, convenience and grocery stores
Introduction: June 1992
Duration: Temporary
Construction: Corrugated cardboard with flexo printing
A new product introduction was a rousing success, due in part to the help of the lovable Fox Z. Doodle.

Product: Random House Merchandise Group Pictureback books
Number of displays: 2,000
P-O-P company: Saint Elizabeth Street, Little Falls, N.J.
Distribution: Supermarkets, drug and bookstores and mass merchants
Introduction: October 1991
Duration: Permanent
Construction: Plastic-coated, heavy-gauge wire
Single-pocket racks were developed to spur sales at the checkout. Random House believes its books will win over a candy bar.

Product: Peanuts
P-O-P company: Stone Container, Richmond, Va.
Number of displays: 25,000
Distribution: Supermarkets and convenience stores
Introduction: March 1992
Duration: Temporary
Construction: Corrugated cardboard
Northampton's peanuts are packaged to promote a number of Major League Baseball teams.

Product: The Stroh Brewery Co. Old Milwaukee beer
P-O-P company: Gaylord Printing Co., Detroit (manufacturer); Flair Communications, Chicago (design)
Number of displays: 30,000
Distribution: Supermarkets, mass merchants, convenience and drug stores
Introduction: May 1992
Duration: Promotional
Construction: Corrugated cardboard
Old Milwaukee displays offer country music fans a chance to buy a collection of hits by their favorite artists.

Product: Goldstar Video Corp. Educational video tapes
Number of displays: 7,500-10,000
P-O-P company: Corr Pak, Chicago
Distribution: Supermarkets
Introduction: January 1992
Duration: Promotional
Construction: Corrugated cardboard
Goldstar Video ships its schoolhouse display with product, but a changing header card keeps the display up to date with the rotating stock.

Product: Miller Lite, Genuine Draft, Genuine Draft Light and Miller High Life beers
Distribution: Supermarkets, convenience stores, mass merchandisers and drug stores
Introduction: May 1992
Duration: Promotional
Construction: Various media
Consumers can't miss Miller Brewing's summer promotions. A wide variety of P-O-P will be used and updated throughout the season.