Mad Housewife Wine Fridge
Product: Mad Housewife wine
Number of displays: 2,000 posters and cards; five refrigerators
P-O-P company: DPI, San Francisco
Distribution: Regional
Introduction: January 2005
Duration: Permanent
Display set-up: Retail staff
Comments: Bellevue, WA-based Rainier Wine has taken the refrigerator out of the kitchen and onto the supermarket floor to help promote its new Mad Housewife wine.
