Supermarket/Grocery

Product: Disney Light Up Lollipop
P-O-P company: Made overseas
Distribution: Supermarkets, c-stores, specialty stores including Academy Sports
Introduction: June 2006
Duration: Temporary
Construction: Plastic, metal, batteries
Set-up: Retail staff
Comments: Displays for the new Disney Light Up Lollipop include a flashing header aimed to attract impulse sales. The flash will last for 30 days if placed in a store where the lights remain on 24/7 or up to 60 days if the lights are turned off at night.

Product: Crest Whitestrips Renewal
Number of displays: 40,000
P-O-P company: Sonoco Corrflex, Winston-Salem, NC
Distribution: Major national supermarkets, mass merchants and drugstores
Introduction: January 2006
Duration: Permanent
Construction: E-flute and B-flute litho-mounted corrugate with printed SBS, tinted PETG plastic windows; floorstand has an E-flute base that is flexo-printed in three colors
Set-up: Retail staff

"Pets are an American passion -- just walk the supermarket pet food aisle for 80-plus feet. Now, families who want the benefits of natural, organic products for their dog or cat can turn to Castor & Pollux.
    A fiberboard-and-metal endcap neatly displays an impressive array of cat and dog food products along with organic treats, toys and assorted pet pleasers. The product names are also clever ... 'Good Buddy,' 'Wet Nose,' 'Red Rover' and 'Curious Cat,' just to name a few.