Easton and Beman Arrows Floorstand
Brand: Easton and Beman arrows
Insight: Easton has two different shopping segments for arrows: The Easton line targets avid archers; Beman targets "Bubbas" (more casual users).
Solution: Create the same display for the two lines targeting the segments but with custom branding. The displays also hold a larger quantity of arrows and include a selection guide to help shoppers pick the right ones based on type of bow and use.
