Sporting Goods

Client: Bauer, Greenland, NH
Product(s) Promoted: Hockey Skate
Distribution: International
Number of Stores: 230
Production Run Quantity: 230
Introduction: 3/15/10
Intended Duration: 2 years
Dimensions (H x W x D): 21" x 10" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: The Aronson Group, Englewood, NJ

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Design of the Times 2010 Contest Declaration

Client: Crocs, Niwot, CO
Product(s) Promoted: Crocs Footwear
Distribution: The Sports Authority
Number of Stores: 500
Production Run Quantity: 360
Introduction: 5/1/10
Intended Duration: 3-4 years
Dimensions (H x W x D): 114" x 52" x 16"
Weight: 50 lbs.
Budget Category (U.S.): $951 - $1,000 (display only)
Producer: Benchmarc Display Inc., Vernon Hills, IL

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Design of the Times 2010 Contest Declaration

Client: Nike, Beaverton, OR
Product(s) Promoted: Nike Football Brand
Distribution: Dick's Sporting Goods
Number of Stores: 937
Production Run Quantity: 937
Introduction: 5/18/10
Intended Duration: 3 weeks
Dimensions (H x W x D): 53" x 56" x 1"
Weight: 20 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: PhotoCraft, an IGH Solutions Company, Portland, OR

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Design of the Times 2010 Contest Declaration

Client: Navico, Tulsa, OK
Product(s) Promoted: Lowrance and Simrad NSE Products
Distribution: Sporting goods stores nationwide
Number of Stores: 400
Production Run Quantity: 650
Introduction: 5/12/10
Intended Duration: 2 years
Dimensions (H x W x D): 9" x 48" x 12"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Meyers, Minneapolis, MN

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Design of the Times 2010 Contest Declaration

Client: Garmin International, Olathe, KS
Product(s) Promoted: Personal training devices for running/cycling, GPS and non-GPS
Distribution: Sports Basement and other specialty sporting stores
Number of Stores: 250
Production Run Quantity: 150
Introduction: 5/9/10
Intended Duration: 2 years
Dimensions (H x W x D): 65" x 19" x 16"
Weight: 20 lbs.
Budget Category (U.S.): $451 - $500 (display only)
Producer: Kendal King Group, Kansas City, MO

Client: u1 Design, Atlanta, GA
Product(s) Promoted: Tour de France, Versus TV
Distribution: Sporting Good Stores, Car Dealerships
Production Run Quantity: 325
Introduction: 5/1/10
Intended Duration: 3 months
Dimensions (H x W x D): 20" x 13" x 10"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Compass Display Group, Marietta, GA

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Design of the Times 2010 Contest Declaration

Client: TaylorMade adidas Golf, Carlsbad, CA
Product(s) Promoted: TaylorMade Golf Penta Golf Ball
Distribution: Sporting Goods Stores
Number of Stores: 2,000
Production Run Quantity: 2,500
Introduction: 4/1/09
Intended Duration: 18 months
Dimensions (H x W x D): 12" x 6" x 4"
Weight: 7 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: BlackBox Productions, Portland, OR

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Design of the Times 2010 Contest Declaration

Brand: Hunter's Specialties outdoor gear
Insight: Store visits proved that customers prefer shopping for clothes that hang freely as opposed to being in boxes or bags.
Solution: Wire racks hold the free-hanging hunting gear and stores have multiple display versions to choose from.
Description: Hunter's shortened its original prototype display to be 54 inches tall and support an optional header.

Retailer: Target Corp.
Location: Pinole, CA