Sporting Goods

Client: u1 Design, Atlanta, GA
Product(s) Promoted: Tour de France, Versus TV
Distribution: Sporting Good Stores, Car Dealerships
Production Run Quantity: 325
Introduction: 5/1/10
Intended Duration: 3 months
Dimensions (H x W x D): 20" x 13" x 10"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Compass Display Group, Marietta, GA

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Design of the Times 2010 Contest Declaration

Client: TaylorMade adidas Golf, Carlsbad, CA
Product(s) Promoted: TaylorMade Golf Penta Golf Ball
Distribution: Sporting Goods Stores
Number of Stores: 2,000
Production Run Quantity: 2,500
Introduction: 4/1/09
Intended Duration: 18 months
Dimensions (H x W x D): 12" x 6" x 4"
Weight: 7 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: BlackBox Productions, Portland, OR

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Design of the Times 2010 Contest Declaration

Client: Nike Jordan, Beaverton, OR
Product(s) Promoted: New Jordan Brand Launches
Distribution: Shoe stores
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: 6/1/08
Intended Duration: 3 years
Dimensions (H x W x D): 30" x 20" x 9"
Weight: 11 lb.
Budget Category (U.S.): $301 - $350 (display only)
Producer: BlackBox Productions, Portland, OR

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Design of the Times 2010 Contest Declaration

Client: adidas, Portland, OR
Product(s) Promoted: World Cup Soccer
Distribution: Sports Authority
Number of Stores: 450
Production Run Quantity: 450
Introduction: 3/10/10
Intended Duration: 6 months
Dimensions (H x W x D): 46" x 60" x 6"
Weight: 20 lbs.
Budget Category (U.S.): $401 - $450 (display only)
Producer: Rapid Displays, Union City, CA

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Design of the Times 2010 Contest Declaration

Client: Navico, Tulsa, OK
Product(s) Promoted: Simrad NSE products
Distribution: Sporting goods stores nationwide
Number of Stores: 300
Production Run Quantity: 300
Introduction: 5/12/10
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 60" x 22" x 10"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Meyers, Minneapolis, MN

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Design of the Times 2010 Contest Declaration

Client: Easton Technical Products, Salt Lake City, UT
Product(s) Promoted: Easton arrows
Distribution: Sporting goods and hunting specialty retailers
Number of Stores: 150
Production Run Quantity: 200
Introduction: 1/15/09
Intended Duration: 3 years
Dimensions (H x W x D): 62" x 48" x 32"
Weight: 80 lbs.
Budget Category (U.S.): $551 - $600 (display only)
Producer: Concept Designs Inc., Palo Alto, CA

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Design of the Times 2010 Contest Declaration

Client: Champ Spikes, Marlborough, MA
Product(s) Promoted: Champ Spikes and accessories
Distribution: Sporting Goods Stores
Number of Stores: 200
Production Run Quantity: 200
Introduction: 5/1/10
Intended Duration: 1 year
Dimensions (H x W x D): 58" x 19" x 19"
Weight: 20 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: MacNeill Engineering Worldwide Company, Marlborough, MA

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Design of the Times 2010 Contest Declaration

Brand: Hunter's Specialties outdoor gear
Insight: Store visits proved that customers prefer shopping for clothes that hang freely as opposed to being in boxes or bags.
Solution: Wire racks hold the free-hanging hunting gear and stores have multiple display versions to choose from.
Description: Hunter's shortened its original prototype display to be 54 inches tall and support an optional header.

Retailer: Target Corp.
Location: Pinole, CA