Sporting Goods

Concept Designs
Rollerblade Inline Skate Display
Rollerblade Inc.

Client: Nicklaus Golf Equipment Co. L.C., West Palm Beach, Fla.
Products Promoted: Golf clubs
Objective: To provide a display that consumers can interact with to educate themselves about the product.
Construction/Materials: Metal and plastic
P-O-P Company: Frank Mayer & Associates, Grafton, Wis.
The central component in this $4,000 display from Nicklaus Golf Equipment is a computer monitor, touchpad and CD ROM built into a clubhead-shaped 'pod.'

Client: SMZ Advertising/The Michigan Lottery
Product(s) Promoted: The Big Game lottery
Producer: Continental Identification Products Inc.
Location: Sparta, Mich.
Distribution: Supermarkets, c-stores
Material/Process: General Formulations Traffic Graffic floor advertising film
Introduction: October 1996

The Pro 930 Sport Utility Vehicle Island display, produced for Thule of Sweden, focuses on the active lifestyle of its customers. The display merchandises bicycle and ski carriers and other components, and has changeable graphics for individual sports and seasons.
   Designed by Cranston, R.I.-based Accent Display Corp., the display includes an information center with a non-removable catalog, product literature and an order center.

Product: Ski boots
Number of displays: 100
P-O-P company: The Elliott Group, Pawtucket, R.I.
Distribution: Specialty ski shops
Introduction: September 1996
Duration: Permanent
Construction: Sheet metal (structure); styrene/vinyl trim (purple ribbon); melamine-covered MDF (base); litho-mounted 60-point board (headers)
The 6-foot-tall ski boot display from Dolomite educates consumers about a whole new category of skis and the boots designed to suit them.

Client: Sports Authority
Product(s) Promoted: Sporting items
Producer: Impak Graphics
Location: Newport, Ky.
Distribution: 145 Sports Authority stores
Material/Process: General Formulations Traffic Graffic floor advertising film
Introduction: November 1996