Sporting Goods

Retailer: Wal-Mart
Location: Ohio

Client: Hillerich & Bradsby, Louisville, KY
Introduction: December 2005
Product(s) Promoted: Golf clubs
Distribution: Golf stores nationwide
Intended Length of Use: 12 months or more
Size of Run: 500
Dimensions (H x D x W): 50.5" x 17.25" x 18.25"
Weight: 45 lbs.
Producer: Packaging Unlimited LLC, Louisville, KY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Shimano America, Irvine, CA
Introduction: May 2006
Product(s) Promoted: Shimano Bicycle Components
Distribution: Independent bicycle dealers
Intended Length of Use: 3+ years
Size of Run: Varies from 240 to 1,800, depending on display format
Producer: Concept Designs Inc., Palo Alto, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Champs Sports/adidas USA, Bradenton, FL
Introduction: May 2005
Product(s) Promoted: Athletic shoes
Distribution: U.S. and Canadian Champs Sports stores
Intended Length of Use: 9 weeks
Size of Run: 650
Dimensions (H x D x W): 60" x 4" x 60"
Weight: 5 lbs.
Producer: Compass Display Group/Access Mktg. Inc., Marietta, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: adidas Golf, Carlsbad, CA
Introduction: February 2006
Product(s) Promoted: Apparel, caps, footwear
Distribution: Large off-course specialty stores, small on-course pro shops
Intended Length of Use: 3 years
Size of Run: 647
Dimensions (H x D x W): 69.5" x 23.2" x 49.4"
Weight: 95 lbs.
Producer: The Carlson Group Inc., Portland, OR

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Under Armour, Baltimore, MD
Introduction: April 2006
Product(s) Promoted: Under Armour Football Cleats
Distribution: Top sporting goods chains, including Dick's, The Sports Authority
Intended Length of Use: 1 year
Size of Run: 500
Dimensions (H x D x W): 65 to 70" x 16" x 20"
Weight: 50 to 60 lbs.
Producer: Cormark Inc., Des Plaines, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: New Balance, Boston, MA
Introduction: February 2006
Product(s) Promoted: Footwear
Distribution: Independent and regional sporting goods retailers
Intended Length of Use: 2 years
Size of Run: 912
Dimensions (H x D x W): 66" x 22" x 22"
Weight: 47 lbs.
Producer: The Carlson Group Inc., Portland, OR

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Brooks Sports, Bothell, WA
Introduction: April 2006
Product(s) Promoted: Running apparel, shoes and accessories
Distribution: Running shops and sporting goods stores
Intended Length of Use: 3-plus years
Size of Run: 225 product cores, 400 power wings
Dimensions (H x D x W): Core: 77" x 23" x 34"; Wing: 75" x 16" x 21"
Weight: Core: 80 lbs.; Wing: 25 lbs.