Client: Easton Bell Sports, Santa Cruz, CA
Product(s) Promoted: Bicycle and Snow Helmets
Distribution: Independent Bicycle Dealers, Snow Shops, Sporting Goods Stores
Number of Stores: 600
Production Run Quantity: 1,000
Introduction: 1/27/07
Intended Duration: 3-5 years
Dimensions (H x W x D): 66" x 36" x 32"
Weight: 100 lbs.
Budget Category (U.S.): $451 - $500 (display only)
Producer: Concept Designs Inc., Palo Alto, CA
Design of the Times 2008 Contest Declaration