Specialty Retailer

Product: Bolla Italian Wine
Number of displays: 400 of each
Producers: PriceWeber, Louisville, KY (design); Racks Inc., San Diego (production)
Distribution: Specialty retailers and supermarkets
Introduction: May 2004
Duration: Permanent
Construction: Wood, metal, casters
Comments: This metal rack featuring casters for easy mobility is one of several pieces to support Bolla's new campaign.

Product: Memory Foam Mattress
Number of displays: 10,000+
Producers: Taurus Display Corp., Moorestown, NJ. (corrugated packaging); Midway Displays Inc., Bedford Park, IL. (Cor-Caddie assembly)
Distribution: Club and specialty stores
Introduction: April 2004
Duration: Permanent
Construction: Corrugated box with injection-molded plastic handle; steel tubular frame with four casters

Shoving for space continues; Reynolds American preps 2005 program

Product: Bolla Italian Wine
Number of displays: 400 of each
Producers: PriceWeber, Louisville, KY (design); Coastal Woodworks and Display, Nobleboro, ME (production)
Distribution: Specialty retailers and supermarkets
Introduction: May 2004
Duration: Permanent
Construction: Wood, metal, casters
Comments: This two-shelf rack is one of several pieces to support Bolla's new campaign.