Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays? Kinko's Expresses Itself With Marketing Campaign Product Marketers: Do You Pay Display Allowances to Obtain Retail Placement of P-O-P? Retailers: Do You Require Display Allowances of Marketers to Obtain Placement of P-O-P? Retailers: What Percentage Of Companies Providing Displays Fully Understand Your Needs? Retailers: Is Category Management a Factor in Accepting P-O-P Within Your Store/Chain? Niche Retailers Fight to be Heard Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback. Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays? Retailers:Is the Majority of P-O-P Accepted by your Store Temporary or Permanent? P-O-P Producers: Which Retail Segments are Most Receptive to P-O-P? First Previous 282 283 284 Next Last