TCBY 'Wish Come True' Sweepstakes Poster
Product: TCBY frozen yogurt cakes and pies
Number of displays: 800
P-O-P companies: Lorraine Press and MasterLogo, both of Salt Lake City
Distribution: TCBY stores
Introduction: May 2005
Duration: Two months
Construction: 100-lb gloss coverstock poster, snap frames, employee buttons
Set-up: Retail staff
Comments: With posters and employee buttons, TCBY invited consumers to make a wish for its "Wish Come True" sweepstakes.