Specialty Retailer

Client: Sealy Inc., Trinity, NC
Introduction: April 2006
Product(s) Promoted: Sealy Mattresses
Distribution: American TV: WI, IA. Boston Store: WI. Carson Pirie Scott: IL. Macy's: FL. Mattress Firm: TX. Slumberland: MN, IA.
Intended Length of Use: 36 months
Size of Run: 50
Dimensions (H x D x W): 78" x 24" x 31.5"
Weight: 80 Ibs.
Producer: Wireless Ronin Technologies, Minneapolis, MN

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Babies R Us, Wayne, NJ
Introduction: August 2005
Product(s) Promoted: Gift item for babies
Distribution: Babies "R" Us stores
Intended Length of Use: 3 to 5 years
Size of Run: 613
Dimensions (H x D x W): 54" x 28" x 40"
Weight: 135 lbs.
Producer: Design Display Group Inc., Carlstadt, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Buena Vista Home Entertainment, Burbank, CA
Introduction: April 2006
Product(s) Promoted: DVDs
Distribution: Supermarket, specialty electronic, mass merchants and video retailers nationwide
Intended Length of Use: 1 week
Size of Run: 20,000
Dimensions (H x D x W): 6' x 2' x 3'
Producer: Cornerstone Display Group, San Fernado, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Bell Sports, Santa Cruz, CA
Introduction: October 2005
Product(s) Promoted: Bicycle lights and cycling computers
Distribution: Independent bicycle dealers
Intended Length of Use: 2+ years
Size of Run: 600: light configuration, 1,500: computer configuration
Dimensions (H x D x W): 10" x 9" x 18"
Weight: 10 lbs.
Producer: Concept Designs Inc., Palo Alto, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Schafer/Condon/Carter, Chicago, IL
Introduction: May 2006
Product(s) Promoted: Bayliner Boats
Distribution: Bayliner boat dealerships nationwide
Intended Length of Use: 4 months
Size of Run: 325
Dimensions (H x D x W): 80" x 18" x 18"
Weight: 5 lbs.
Producer: Packaging Corp. of America, Burlington, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?