Giant-Carlisle put back-to-school promotions front-and-center in stores this season by positioning aisle displays from Kellogg’s and General Mills near store entrances.
Target drummed up excitement for the Sept. 6 release of Take-Two Interactive Software's NBA 2K20 by offering shoppers a $15 gift card with the combined purchase of the video game and select SKUs from PepsiCo/Frito-Lay's Ruffles.