Snacks

Advertiser: Frito-Lay, Plano, Texas
Producer: The Niven Marketing Group, Elk Grove Village, Ill.
Objective: To create a nacho center for Frito-Lay's Tortilla Chipsand Mexican Salsa. The design was intended to create a "southwest image" in a permanent unit that captured and maintained end-aisle placement. It had to be easy to install and accommodate racks and fixtures already in place.

Advertiser: Pepperidge Farm Inc., Norwalk, Conn.
Producer: Stone Container, Richmond, Va.
Objective: To pre-empt competition and gain increases in both sales volume and market share. The commanding size, unique design and placement in high-traffic areas of supermarkets provided retailers with a themed display.

Product: Goodmark Foods Inc. Pemmican Beef Jerky
Number of displays: 2,500 floor; 7,500 counter
P-O-P company: American Display Co. (floor); Chesapeake Display and Packaging (counter)
Distribution: Convenience stores and supermarkets
Introduction: June 1991
Duration: Permanent
Construction: Corrugate
Reformulation, repackaging led to new Pemmican Beef Jerky displays.

Advertiser: Wilton Industries, Woodridge, Ill.
Producer: Academy Display, Westmont, Ill.
Objective: To displace competition with a display of minimal size, and to establish a "fun, product-in-use" theme for the Halloween season while increasing consumer interest in the product.

Advertiser: Keebler Co., Elmhurst, IL
Producer: PCA Display Group,Burlington, WI
Objective: To stimulate incremental sales of the brand's cookies and snacks for home entertaining. The home entertainment and the Elfin World design create a setting that draws customers to the display. The unit is large and colorful and can be seen from most points in a store.