Snacks

Client: R.W. Frookie
Product: Cookies
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Introduction: November 1992
Construction: Injection-molded, medium-impact styrene legs and trays; injection-molded K-resin dump bin panels; one-color, rubber-plate printed corrugated skirt; die-cut styrene; foam stick; silkscreening; and a five-color, litho-mounted sign to B-flute corrugated.

Client: Sara Lee/Douwe Egberts
Product: Duyvis brand nuts and snacks
P-O-P company: The Howard Marlboro Group Worldwide, New York
Introduction: April 1992
Construction: Sheet metal with shelves of metal and wire. Injection-molded dividers and plastic extrusions. Graphics can be inserted into the sheet-metal header.
Comments: The design offers a retailer flexibility in snack merchandising. Any number of modules can be used to make an in-line category management system, allowing the section to conform to individual store floor plans.

Type: Freestanding floor display
Product: Mother's Zoo Pals animal cookies
Client: Mother's Cake & Cookie Co.
P-O-P companies: Western Packaging & Display Corp., Novato (manufacturer); Stylus, Emeryville, both of Calif., (graphics)
Construction: Litho-mounted base and header; flexo-printed cage frame; yellow gloss-wrapped poles Introduction: June 1992
Comments: The display aided in the promotion of Mother's new Zoo Pals in 8-ounce bags.

Type: End-aisle floorstand
Product: Nabisco cookies and crackers
Client: Nabisco Brands Inc.
P-O-P company: Conocraft Displays, Sussex, N.J.
Construction: Swedged metal tubes (shelf supports); wax dipping (internal partitions and base, bottom edge); UV inks (printed corrugated cardboard pieces); test corrugated cardboard (internal structure); hand gluing (multi-ply rigid panels)
Introduction: July 1992
Comments: The display was manufactured to last a minimum of three months.

Product: Borden North American Snacks Doodle O's
Number of displays: 25,000
P-O-P company: Mead Merchandising, Atlanta
Distribution: Supermarkets, convenience and grocery stores
Introduction: June 1992
Duration: Temporary
Construction: Corrugated cardboard with flexo printing
A new product introduction was a rousing success, due in part to the help of the lovable Fox Z. Doodle.

Client: Pillsbury Co.
Producer: Mike Meehan Co.