Snacks

Simple graphics can create powerful packaging for club stores

Client: Elliott Championship Products LLC, Atlanta
Product: Salty snacks
P-O-P companies: Americraft Carton, Lowell, Mass; Crescent Corp., York, Pa.
Distribution: Supermarkets, mass merchants, c-stores, drugstores and auto-aftermarket stores in the Southeast
Introduction: January 2004
Duration: Semipermanent
Construction: Corrugated
Display set-up: Retail staff
Comments: NASCAR driver Bill Elliott has created his own snack company and is using P-O-P to promote product in the Southeast U.S.

Client: Diamond of California, Stockton, Calif.
Distribution: Supermarkets, drugstores
Producer: Felbro Inc., Los Angeles
Comments: The futuristic look of this rack is intended to attract young, health-conscious consumers.

Client: Elliott Championship Products LLC, Atlanta
Product: Salty snacks
P-O-P companies: Americraft Carton, Lowell, Mass; Crescent Corp., York, Pa.
Distribution: Supermarkets, mass merchants, c-stores, drugstores and auto-aftermarket stores in the Southeast
Introduction: January 2004
Duration: Semipermanent
Construction: Corrugated
Display set-up: Retail staff
Comments: NASCAR driver Bill Elliott has created his own snack company and is using P-O-P to promote product in the Southeast U.S.

Diamond enters snack nut category with a shelf display that doubles as a shipper shelf