Nabisco Single-Snack Contest
Product: Single-serve snacks
Number of displays: 25,000
P-O-P company: Clarion Promotion, Greenwich, Conn.
Distribution: Convenience stores
Introduction: June 1995
Duration: Promotional
Construction: Corrugated
Read the clever header card carefully. While it draws a link between the purchase of a Nabisco single pack and a fountain drink and the chance to enter the contest, no purchase was necessary for contest entrants.