Snacks

"Here's an interesting new entry into the cookie market from the renowned Dove chocolate company. While I can't vouch for the cookies themselves (they look delicious), their introductory display gets a mixed review.
     Cookies are light. But when in mass packaging like this, they carry substantial weight and this display has already failed in one spot (right side on the bottom shelf), blocking product from the bottom level. It also isn't attached onto the next shelf properly. So, construction (or possibly the assembly instructions) get a 'C-.'

Product: TCBY frozen yogurt cakes and pies
Number of displays: 800
P-O-P companies: Lorraine Press and MasterLogo, both of Salt Lake City
Distribution: TCBY stores
Introduction: May 2005
Duration: Two months
Construction: 100-lb gloss coverstock poster, snap frames, employee buttons
Set-up: Retail staff
Comments: With posters and employee buttons, TCBY invited consumers to make a wish for its "Wish Come True" sweepstakes.