Snacks

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: February 2006
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Supermarkets
Intended Length of Use: 3 years
Size of Run: 1,400
Dimensions (H x D x W): 54" x 17.5" x 24"
Weight: 60 lbs.
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2006 Contest Declaration

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Client: Target Corp., Minneapolis, MN
Introduction: March 2006
Product(s) Promoted: Easter merchandise, including candy
Distribution: Target stores nationwide
Intended Length of Use: 8 weeks
Size of Run: 1,400
Dimensions (H x D x W): 72" x 18" x 14'5"
Weight: 150 Ibs.
Producer: FAME - A Retail Brand Agency, Minneapolis, MN

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Churn, Chicago, IL
Introduction: April 2006
Product(s) Promoted: Bags of pita chips
Distribution: Supermarkets
Intended Length of Use: 1 year
Size of Run: 2,000
Dimensions (H x D x W): 5'4" x 1'9" x 1'10"
Weight: 25 lbs.
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: March 2006
Product(s) Promoted: Dry cheese
Distribution: Supermarkets
Intended Length of Use: 1 year
Size of Run: 2,000
Dimensions (H x D x W): 42" x 5" x 7"
Weight: 5 lbs.
Producer: B&J Wire, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: April 2006
Product(s) Promoted: New packaging for Cheese & Crackers, Oreo Stix and and Pretzels & Cheese
Distribution: Supermarkets nationwide
Intended Length of Use: 6 weeks
Size of Run: 12,500
Dimensions (H x D x W): 66" x 13" x 18"
Weight: 6 lbs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI

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Design of the Times 2006 Contest Declaration

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Client: Kellogg Co., Battle Creek, MI
Introduction: November 2005
Product(s) Promoted: Club, Townhouse, Toasteds, Wheatables crackers
Distribution: Supermarkets
Intended Length of Use: 4 to 6 weeks
Size of Run: 10,000
Dimensions (H x D x W): 5.5' x 6.8' x 2.8'
Weight: 48 Ibs.
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: January 2006
Product(s) Promoted: Snacks
Distribution: Supermarkets
Intended Length of Use: 3 years
Size of Run: 12,000
Dimensions (H x D x W): 56" x 18" x 36"
Weight: 65 lbs.
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: November 2005
Product(s) Promoted: Nabisco cookies and crackers
Distribution: National, Puerto Rico
Intended Length of Use: 9 weeks
Size of Run: National: 11,400+, Puerto Rico: 200
Dimensions (H x D x W): 74" x 25" x 92"
Weight: 82 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: January 2006
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Mass merchants nationwide
Intended Length of Use: 4 weeks
Size of Run: 7,500
Dimensions (H x D x W): 76" x 39" x 58"
Weight: 68 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI

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Design of the Times 2006 Contest Declaration

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Client: George Weston Bakeries, Bayshore, NY
Introduction: May 2006
Product(s) Promoted: Entenmann's Ultimate Dessert Cakes
Distribution: Northeast and Midwest including BJ's club stores
Intended Length of Use: 6 weeks
Size of Run: 5,000
Dimensions (H x D x W): 15" x 3" x 38"
Weight: 5 lbs.
Producer: Vision Marketing Group Inc., Westport, CT

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?