Snacks

Client: Kellogg's, Battle Creek, MI
Product(s) Promoted: Kellogg's Snack Foods
Distribution: Supermarkets
Number of Stores: 1,920
Production Run Quantity: 1,920
Introduction: April 2007
Intended Duration: 1 month
Dimensions (H x W x D): 74" x 40" x 82"
Weight: 65 lbs.
Budget Category (U.S.): $151 - $200

Client: Frito-Lay Inc., Plano, TX
Product(s) Promoted: Lays and Tostitos Scoops
Distribution: Publix and Safeway
Number of Stores: 328
Production Run Quantity: 202,100
Introduction: November 2006
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 11" x 7"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: Promo Print Solutions Inc., Oshkosh, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Keebler Co., Battle Creek, MI
Product(s) Promoted: Chips Deluxe, Fudge Shoppe and other Keebler Cookies
Distribution: Supermarkets Nationwide
Number of Stores: 5,500
Production Run Quantity: 6,000
Introduction: September 2006
Intended Duration: 1 month
Dimensions (H x W x D): 71" x 86" x 30"
Weight: 40 lbs.
Budget Category (U.S.): $51 - $100

Client: General Mills Latin America, Miami, FL
Product(s) Promoted: Nature Valley Granola Bars
Distribution: C-stores in seven Latin American countries
Number of Stores: 12,000
Production Run Quantity: 30,000
Introduction: January 2007
Intended Duration: Two years
Dimensions (H x W x D): 17" x 7" x 9"
Weight: 1 lb.
Budget Category (U.S.): Less than $5

Client: Frito-Lay Inc., Plano, TX
Product(s) Promoted: Rold Gold Pretzels
Distribution: Mid-Atlantic Region: Giant Landover, Safeway, Giant Eagle
Number of Stores: 65
Production Run Quantity: 1,500
Introduction: March 2007
Intended Duration: 1 month
Dimensions (H x W x D): 33" x 15" x 15"
Weight: 1 lb.
Budget Category (U.S.): $11 - $15

Client: Keebler Co., Battle Creek, MI
Product(s) Promoted: Keebler Crackers (Club, Toasteds, Town House, Wheatables)
Distribution: Supermarkets Nationwide
Number of Stores: 10,000
Production Run Quantity: 10,500
Introduction: November 2006
Intended Duration: 1 month
Dimensions (H x W x D): 71" x 86" x 30"
Weight: 40 lbs.
Budget Category (U.S.): $51 - $100

Client: Kraft Canada Inc., Don Mills, Ontario
Product(s) Promoted: Assorted Ritz Chips
Distribution: Christie's Grocery
Number of Stores: 100
Production Run Quantity: 100
Introduction: January 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 79" x 48" x 22"
Weight: 85 lbs.
Budget Category (U.S.): $451 - $500
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Kellogg Co., Battle Creek, MI
Product(s) Promoted: Kellogg's Products; Shrek the Third Film
Distribution: Supermarkets
Number of Stores: 800 - 5,000
Production Run Quantity: 800, 3000, 5000
Introduction: May 2007
Intended Duration: 2-3 months
Dimensions (H x W x D): 74" x 72" x 36"
Weight: 12 lbs.
Budget Category (U.S.): $26 - $50

Retailer: Dominick's
Location: Chicago

Retailer: Dominick's
Location: Chicago