Snacks

Client: Kraft Foods, Northbrook, IL
Product(s) Promoted: Honey Maid Graham Crackers, Jet Puff Marshmallows, Hershey Chocolate Bars
Distribution: Supermarket chains
Number of Stores: 100
Production Run Quantity: 11,500
Introduction: 5/1/10
Intended Duration: 2 weeks
Dimensions (H x W x D): 61" x 48" x 24"
Weight: 426 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: The Strive Group, Cincinnati, OH

Design of the Times 2010 Contest Declaration

Client: Kellogg Company, Battle Creek, MI
Product(s) Promoted: Keebler and Kellogg crackers and cookies
Distribution: Supermarkets and Mass Merchants
Number of Stores: 6,376
Production Run Quantity: 6,376
Introduction: 11/1/09
Intended Duration: 2 months
Dimensions (H x W x D): 72" x 30" x 96"
Weight: 26 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Menasha Packaging and Launch Creative, Neenah, WI

Client: Ferrero USA Inc., Somerset, NJ
Product(s) Promoted: Nutella Spread, 13 oz. and 26.5 oz.
Distribution: Supermarkets
Number of Stores: 300
Production Run Quantity: 300
Introduction: 3/15/10
Intended Duration: 6 months
Dimensions (H x W x D): 55" x 18" x 19"
Weight: 24 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Henschel-Steinau Inc., Allendale, NJ

Design of the Times 2010 Contest Declaration

Client: Kraft Foods, East Hanover, NJ
Product(s) Promoted: Kraft Portfolio of C-Store Products
Distribution: Convenience Stores
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: 1/1/10
Intended Duration: 3-5 years
Dimensions (H x W x D): 56" x 36" x 20"
Weight: 95 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: United Displaycraft, Des Plaines, IL

Design of the Times 2010 Contest Declaration

Client: IMS/Kraft Foods, East Hanover, NJ
Product(s) Promoted: Single-Serve Oreo Cakesters, Oreo Brownies, Oreo Cookies, Double Stuff Oreo Cookies and Golden Oreo Cookies
Distribution: Convenience Stores
Number of Stores: 6,000
Production Run Quantity: 6,000
Introduction: 1/2/09
Intended Duration: Annual placement
Dimensions (H x W x D): 24" x 21" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Henschel-Steinau Inc., Allendale, NJ

Client: Kraft Foods, East Hanover, NJ
Product(s) Promoted: Ritz, Triscuit, Wheat Thins, Chips Ahoy!, Velveeta, A.1., Bull's Eye BBQ, Grey Poupon, Mayonnaise, Miracle Whip, Salad Dressing, Kool-Aid, Crystal Light
Distribution: Supermarkets
Number of Stores: 5,000
Production Run Quantity: 7,000
Introduction: 5/22/10
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 60" x 68" x 30"
Weight: 35 lbs.
Budget Category (U.S.): $101 - $150 (display only)

Client: Stemilt Growers, Wenatchee, WA
Product(s) Promoted: Piñata Apples
Distribution: Supermarkets
Number of Stores: 1,000
Production Run Quantity: 1,500
Introduction: 1/1/10
Intended Duration: 2 months
Dimensions (H x W x D): 36" x 19" x 3"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Stemilt Growers, Wenatchee, WA

Design of the Times 2010 Contest Declaration

Client: Frito-Lay, Plano, TX
Product(s) Promoted: Lays, Doritos, Tostitos, Salsa
Distribution: Supermarkets
Number of Stores: 8,800
Production Run Quantity: 8,850
Introduction: 4/19/10
Intended Duration: 12-wks
Dimensions (H x W x D): 144" x 168" x 47"
Weight: 75 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: The Strive Group, Cincinnati, OH

Design of the Times 2010 Contest Declaration

Client: ConAgra Foods, Omaha, NE
Product(s) Promoted: Alexia Crunchy Snacks
Distribution: Supermarkets
Number of Stores: 9,000
Production Run Quantity: 9,000
Introduction: 6/1/09
Intended Duration: 3 months
Dimensions (H x W x D): 65" x 24" x 19"
Weight: 37 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Menasha Packaging and Launch Creative, Neenah, WI

Design of the Times 2010 Contest Declaration

Client: Kraft Foods, East Hanover, NJ
Product(s) Promoted: Kraft Portfolio of C-Store Products
Distribution: Convenience Stores
Number of Stores: 4,000
Production Run Quantity: 4,000
Introduction: 1/1/10
Intended Duration: 3 years
Dimensions (H x W x D): 9" x 11" x 6"
Weight: 3 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: United Displaycraft, Des Plaines, IL

Design of the Times 2010 Contest Declaration