Bank of America American Express Lobby Display
Client: Bank of America
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Rapid Displays, Chicago and Union City, CA
Unit Cost: Under $100
Production Date: May 2007
Number of Displays: 5,300
Objectives: To introduce a new credit card highlighting a unique clear plastic feature of the card. To communicate several card benefits and advantages. To blend with the clean 'environment' of each branch lobby location.