Seasonal Merchandise

Product: Kraft Original Jet-Puffed Marshmallows
P-O-P company: Pride Container Co., Chicago
Distribution: Supermarkets
Introduction: April 1997
Duration: Temporary
Construction: Corrugated
Favorite Brands has expanded the display options for its Kraft Original Jet-Puffed Marshmallows and Starmallows brands by producing a prepacked corrugated display with seasonal- and holiday-themed headers.

Client: adidas
Producer: Medallion Associates
Category: Wood Fixture
Intended Length of Use: 2-3 years
Production Run: 200
Unit Cost Range: More than $250
COMMENTS: The goal was to design a display that would cross merchandise various soccer products such as balls, shin guards and footwear, yet be flexible enough for seasonal updates. A variety of materials were used in addition to the oak laminate structure, including powder-coated steel with a brushed-aluminum look.

Client: Wolverine Worldwide Inc.
P-O-P company: Johnstons & Associates Inc., Kalamazoo, Mich.

Product: Spiced cider
Number of displays: 8,000
P-O-P company: McLean Packaging Corp., Philadelphia
Distribution: Supermarkets, selected mass merchants
Introduction: October 1994
Duration: Seasonal
Construction: 200-pound bleached white CIP board; 4-color direct printing (base); 4-color laminated printing (header)
This prepack shipper display for McCormick Spiced Cider helped boost sales of this seasonal product.

Product: Fuji 3.5-inch floppy disks
P-O-P company: Design Productions Inc., Upper Saddle River, N.J.
Distribution: Mass merchants, computer superstores
Introduction: January 1995
Duration: Temporary
Construction: Corrugated

Product: Seasonal greeting cards
Number of displays: 2,000
P-O-P company: United Displaycraft, Chicago
Distribution: Mass merchants, supermarkets and drug stores
Introduction: August 1994
Duration: Permanent
Construction: Tubular steel frame; wire grid wings and back
American Greetings' Optimum Outpost, intended to boost sales of seasonal greeting cards, features a one-piece, tubular steel construction that can be folded down to less than 1 foot in depth.