Seasonal Merchandise

Retailer: Fresh & Easy Neighborhood Market
Location: Chandler, AZ

Client: Jamba Juice, Emeryville, CA
Product(s) Promoted: Breakfast Smoothies
Distribution: Nationwide store chains
Number of Stores: 557
Production Run Quantity: 605
Introduction: 3/21/08
Intended Duration: Permanent, graphic to be changed seasonally
Dimensions (H x W x D): 56" x 40" x 19"
Weight: 65 lbs.
Budget Category (U.S.): $501 - $550 (display only)
Producer: Zooka Creative, Sunnyvale, CA

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Design of the Times 2008 Contest Declaration

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: KC Masterpiece BBQ Sauce, Kingsford Lighter Fluid, Kingsford Mesquite Woodchips, BIC Multi-Purpose Lighter, Calico Hot Shot II
Distribution: Ralphs
Number of Stores: 100
Production Run Quantity: 100
Introduction: 1/1/08
Intended Duration: 6-12 months
Dimensions (H x W x D): 63" x 24" x 20"
Weight: 30 lbs.
Budget Category (U.S.): $551-$600 (includes product)

Client: Reef, San Diego, CA
Product(s) Promoted: Reef Girls Swimwear & Apparel
Distribution: Specialty Retailers, Regional Chains, Department Stores
Number of Stores: 100-plus
Production Run Quantity: 154
Introduction: 1/1/08
Intended Duration: 3 years
Dimensions (H x W x D): 31" x 54" x 24"
Weight: 155 lbs.
Budget Category (U.S.): $601-$650 (display only)
Producer: The Carlson Group Inc., Portland, OR

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistics Co., New Brunswick, NJ
Product(s) Promoted: Variety of OTC Healthcare Products, including J & J and competitors' product
Distribution: Military Defense Commissaries Global
Number of Stores: 300
Production Run Quantity: 300
Introduction: 1/15/08
Intended Duration: 3 years
Dimensions (H x W x D): 75" x 39" x 34"
Weight: 75 lbs.
Budget Category (U.S.): $651 - $700 (display only)

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: TaxCut Software
Distribution: National retailers including OfficeMax, Circuit City, CompUSA
Number of Stores: 1,300
Production Run Quantity: 1,300
Introduction: 11/30/07
Intended Duration: 5 months
Dimensions (H x W x D): 65" x 40" x 40"
Weight: 100 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: HL2, Seattle, WA

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Design of the Times 2008 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Grocery and Electronics
Distribution: Walmart
Number of Stores: 2,650 Supercenters and Division 1 stores
Production Run Quantity: 2,650
Introduction: 5/26/08
Intended Duration: 5/26/08 to 7/4/08
Dimensions (H x W x D): 36" x 48" x 30"
Weight: 75 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Premier Retail Networks (PRN), San Francisco, CA

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Design of the Times 2008 Contest Declaration