Seasonal Merchandise

Retailer: Fresh & Easy Neighborhood Market
Location: Chandler, AZ

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Various toys for the holiday season
Distribution: Walmart
Number of Stores: 3,420
Production Run Quantity: 3,700
Introduction: 10/28/07
Intended Duration: Holiday season
Dimensions (H x W x D): 57" x 111" x 10"
Weight: 19 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Kendal King Group, Kansas City, MO

---

Design of the Times 2008 Contest Declaration

Client: Madden Communications on behalf of Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Various Miller Brewing products
Distribution: Liquor Stores
Number of Stores: 1,400
Production Run Quantity: 1,400
Introduction: 3/10/08
Intended Duration: More than 12 months
Dimensions (H x W x D): 24" x 48" x 12"
Weight: 15 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

---

Design of the Times 2008 Contest Declaration

Client: Burger King Corp., Miami, FL
Product(s) Promoted: Burger Kings Annual Game Promotion
Distribution: Burger King Restaurants
Number of Stores: 7,200
Production Run Quantity: 7,400
Introduction: 5/5/08
Intended Duration: 30 days
Dimensions (H x W x D): 6" x 3" x 3"
Weight: 8 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Wunderman - Chicago, Chicago, IL

---

Design of the Times 2008 Contest Declaration

Client: Church & Dwight Co. , Princeton, NJ
Product(s) Promoted: Nair Shower Power
Distribution: Drugstores/Convenience stores
Number of Stores: 1,500
Production Run Quantity: 2,500
Introduction: 3/2/08
Intended Duration: 3 Months
Dimensions (H x W x D): 35" x 8" x 6"
Weight: 20 lbs.
Budget Category (U.S.): $6-$10 (display only)
Producer: Timbar Packaging & Display, New Oxford, PA

---

Design of the Times 2008 Contest Declaration

Client: Sony Corp., Culver City, CA
Product(s) Promoted: DVDs and Batteries
Distribution: Safeway Store Chains
Number of Stores: 1,370
Production Run Quantity: 1,370
Introduction: 6/2/08
Intended Duration: Permanent
Dimensions (H x W x D): 93" x 52" x 49"
Weight: 510 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Mechtronics Corp., White Plains, NY

---

Design of the Times 2008 Contest Declaration

Client: Carolee LLC, Stamford, CT
Product(s) Promoted: A limited-edition collection of Celebrity "Words to Live By" sterling silver bangle bracelets.
Distribution: International: Bloomingdale's, Fortunoff, The Bay, Lord & Taylor, Dillard's, Maboli
Number of Stores: 125
Production Run Quantity: 150
Introduction: 9/17/07
Intended Duration: 90 days for the 35th Celebrity Bangle Collection, with later transition to a permanent display for Sterling Sentiments Bangles
Dimensions (H x W x D): 10" x 12" x 9"