Little Penguin Wine Holiday Pole Topper
Brand: The Little Penguin wine
Key insight: Consumers are drawn to penguins, so it's smart to leverage the brand's built-in mascot.
Solution: Bring the emotional connection to the brand's mascot to life at retail by adding movement to the display such as a rotating, ice-skating penguin.
Description: Cases of wine are stacked below this seasonal pole topper. A battery-powered motor turns the "ice rink" around.