Seasonal Merchandise

Client: Red Robin Gourmet Burger, Greenwood Village, CO
Product(s) Promoted: Red Robin Gift Cards
Distribution: Red Robin Restaurants nationwide
Number of Stores: 382
Production Run Quantity: 382
Introduction: 10/1/09
Intended Duration: 3 years
Dimensions (H x W x D): 84" x 36" x 24"
Weight: 120 lbs.
Budget Category (U.S.): $551 - $600 (display only)
Producer: Frank Mayer & Associates Inc., Grafton, WI

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Design of the Times 2010 Contest Declaration

Client: Energizer Personal Care, Shelton, CT
Product(s) Promoted: Hawaiian Tropic Tanning, General Protection and Aftersun suncare products
Distribution: Supermarkets convenience, specialty accounts
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: 3/1/10
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 63" x 14" x 19"
Weight: 30 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: International Paper, Charlotte, NC

Client: Staples Inc., Framingham, MA
Product(s) Promoted: School supplies
Distribution: Staples Inc.
Number of Stores: 1,428
Production Run Quantity: 1,480
Introduction: 5/31/10
Intended Duration: 3-4 months
Dimensions (H x W x D): 60" x 40" x 48"
Weight: 154 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Abbott-Action Inc., Canton, MA

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Design of the Times 2010 Contest Declaration

Client: Staples Inc., Framingham Ma, MA
Product(s) Promoted: Locks
Distribution: Staples Inc.
Number of Stores: 1,558
Production Run Quantity: 1,751
Introduction: 5/3/10
Intended Duration: 3-4 months
Dimensions (H x W x D): 60" x 19" x 18"
Weight: 45 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Abbott-Action Inc., Canton, MA

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Design of the Times 2010 Contest Declaration

Client: Akzo Nobel, Strongsville, OH
Product(s) Promoted: Glidden Paint
Distribution: The Home Depot
Number of Stores: 1,965
Production Run Quantity: 2,000
Introduction: 3/15/09
Intended Duration: 5 years
Dimensions (H x W x D): 102" x 73" x 31"
Weight: 900 lbs.
Budget Category (U.S.): More than $1,000 (display only)
Producer: AGI In-Store, Forest City, NC

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Design of the Times 2010 Contest Declaration

Client: Crocs, Niwot, CO
Product(s) Promoted: Crocs Footwear
Distribution: The Sports Authority
Number of Stores: 500
Production Run Quantity: 360
Introduction: 5/1/10
Intended Duration: 3-4 years
Dimensions (H x W x D): 114" x 52" x 16"
Weight: 50 lbs.
Budget Category (U.S.): $951 - $1,000 (display only)
Producer: Benchmarc Display Inc., Vernon Hills, IL

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Design of the Times 2010 Contest Declaration

"It's always interesting to see how competitive brands go to market and to observe their differences or -- as shown in these photos -- similarities. Both Tylenol and NyQuil were using PDQs to present their products to consumers in anticipation of the cold and flu season. While both apparently hired former Boy Scouts to develop their copy lines, they each did a nice job of getting multiple products in front of shoppers at a critical point in time. They both had a good number of each item available for anyone suffering from these seasonal ailments and kept copy to a minimum."