Burger King 'Spider-Man 3' Sweepstakes Standee
Client: Wunderman
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Rapid Displays, Chicago and Union City, CA
Unit Cost: Under $25
Production Date: Apirl 2007
Number of Displays: 7,800
Objectives: To develop a freestanding display featuring Burger King's tie-in to the hugely popular Spider-Man 3 movie. To generate excitement and educate consumers on the details of the BK giveaway contest.