Produce

Retailer: Cub Foods
Location: Madison, WI

Client: PepsiCo, Saint Louis, MO
Product(s) Promoted: Pepsi Innovation - 1-liter and 8 oz. cans
Distribution: Schnucks (Midwest)
Number of Stores: 105
Production Run Quantity: 105
Introduction: 3/17/09
Intended Duration: 18 months
Dimensions (H x W x D): 72" x 32" x 18"
Weight: 85 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2009 Contest Declaration

Client: McDonald's Corp., Oak Brook, IL
Product(s) Promoted: Chicken McNuggets
Distribution: McDonald's
Number of Stores: 7,200
Production Run Quantity: 7,200
Introduction: 11/20/08
Intended Duration: 11/20/08 - 12/29/08
Dimensions (H x W x D): 42" x 29" x 0"
Weight: less than 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Arc Worldwide, Chicago, IL

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Design of the Times 2009 Contest Declaration

Client: Wunderman for Burger King Corp., Chicago, IL
Product(s) Promoted: Star Trek movie and collectible glasses
Distribution: Burger King restaurants nationwide
Number of Stores: 7,500
Production Run Quantity: 7,700
Introduction: 4/27/09
Intended Duration: 8 weeks
Dimensions (H x W x D): 72" x 40" x 24"
Weight: 20 lbs.
Budget Category (U.S.): $51 - $100 (display only)

Client: Sara Lee Corp., Downers Grove, IL
Product(s) Promoted: Sara Lee Fresh Bakery/Grocery Bread Aisle Products
Distribution: Hy-Vee Stores
Number of Stores: 2
Production Run Quantity: 2
Introduction: 3/15/08
Intended Duration: 1 year
Dimensions (H x W x D): 8" x 48" x 0"
Weight: 1 lb.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2009 Contest Declaration

Client: McDonald's Corp., Oak Brook, IL
Product(s) Promoted: Big Mac
Distribution: McDonald's
Number of Stores: 7,200
Production Run Quantity: 7,200
Introduction: 6/15/08
Intended Duration: 06/15/08 - 07/04/08
Dimensions (H x W x D): 42" x 29" x 0"
Weight: Less than 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Arc Worldwide, Chicago, IL

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Design of the Times 2009 Contest Declaration

Client: Moroch, Dallas, TX
Product(s) Promoted: McDonald's snack menu and Dasani bottled water
Distribution: McDonald's restaurants, Texas region
Number of Stores: 389
Production Run Quantity: 408
Introduction: 8/1/09
Intended Duration: 6-12 months
Dimensions (H x W x D): 70" x 25" x 2"
Weight: 23 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Performance Printing, Dallas, TX

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Design of the Times 2009 Contest Declaration