The brand wanted a more consistent P-O-P design with its displays, using a premium appearance that could scale up or down according to retailer guidelines. Contemporary materials and finishes were key to this design.
- Modern materials. Light wood and square steel tubing with a pewter finish combine with soft wheat images, tying in to the product.
- Several display sizes. Small, medium and large freestanding displays, as well as an endcap, meet possible size parameters set by store guidelines.