BIC Enters Category with High-End Displays Gillette Readies Massive Mach3 Launch Eleven producers, 89,000 displays for July launch Wahl Clipper Successful With Wal-Mart Pallet Program Estee Lauder Countertop Promotes Aramis Lab Series Old-Fashioned Theme is Core of Caswell-Massey Marketing Strategy American Crew Floorstand Creates "Oasis" for Men's Products in Salons Dramming, Counter Units Highlight Technique, Chanel's Newest Products New Target Market for Cosmetics: Men First Previous 46 47 48