Personal Care

Entrant: Straza Designers, Bogota, Columbia
Client: Colgate-Palmolive Colombia, Valle del Cauca
Award: Display of the Year Award, Semi-Permanent, POPAI 2014 Outstanding Marketing at Retail Achievement Awards

Client: Colgate-Palmolive, New York, NY
Product(s) Promoted: New Gear Solid Deoderant and Spray
Distribution: Walmart
Number of Stores: 2,062
Production Run Quantity: 11,187
Introduction: 2/15/14
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 14" x 30" x 11"
Weight: 13 lbs.
Budget Category (U.S.) $26 - $50 (display only)

Client: Schick, Shelton, CT
Product(s) Promoted: Razor Systems, Disposables and Trimmers
Distribution: Kroger
Number of Stores: 3,470
Production Run Quantity: 3,470
Introduction: 5/1/14
Intended Duration: 60 days
Dimensions (H x W x D): 50" x 14" x 12"
Weight: 15 lbs.
Budget Category (U.S.) $26 - $50 (display only)

Client: Schick, Shelton, CT
Product(s) Promoted: Razor Systems, Refills, Trimmers, and Disposables.
Distribution: Displays were represented in about half of Walmart locations.
Number of Stores: 1,640
Production Run Quantity: 1,640
Introduction: 5/1/14
Intended Duration: 60 days
Dimensions (H x W x D): 72" x 30" x 14"
Weight: 35 lbs.

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: DayQuil, NyQuil
Distribution: Walgreens
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: 3/15/14
Intended Duration: 0-3 months
Dimensions (H x W x D): 52" x 14" x 11"
Weight: 5 lbs.
Budget Category (U.S.) $51 - $100 (display only)

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Crest 3DWhite Luxe Whitestrips, paste, floss & rinse
Distribution: Walgreens
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: 2/28/14
Intended Duration: 0-3 months
Dimensions (H x W x D): 59" x 36" x 16"
Weight: 5 lbs.

Client: Schick, Shelton, CT
Product(s) Promoted: Razor Systems, and Disposables
Distribution: National, Rite Aid and Kroger
Number of Stores: 10,710
Production Run Quantity: 10,710
Introduction: 5/1/14
Intended Duration: 60 days
Dimensions (H x W x D): 67" x 13" x 18"
Weight: 10 lbs.
Budget Category (U.S.) $26 - $50 (display only)

Client: Schick, Shelton, CT
Product(s) Promoted: Razor Systems, and Disposables
Distribution: Rite Aid and Walgreens
Number of Stores: 5,160
Production Run Quantity: 5,160
Introduction: 5/1/14
Intended Duration: 60 days
Dimensions (H x W x D): 12" x 30" x 10"
Weight: 9 lbs.
Budget Category (U.S.) $11 - $15 (display only)

Client: Johnson & Johnson Consumer Products, New Brunswick, NJ
Product(s) Promoted: Listerine mouth wash, floss & pocket packs
Distribution: Walgreens
Number of Stores: 4,489
Production Run Quantity: 4,489
Introduction: 3/2/14
Intended Duration: 0-3 months
Dimensions (H x W x D): 60" x 36" x 16"
Weight: 30 lbs.

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Crest ProHealth paste, floss, brushes & rinse
Distribution: Walgreens
Number of Stores: 3,620
Production Run Quantity: 3,620
Introduction: 5/15/14
Intended Duration: 0-3 months
Dimensions (H x W x D): 51" x 17" x 14"
Weight: 5 lbs.