Personal Care

Dollar General tied in to Procter & Gamble's July 2 brandSaver FSI event with a front-page and an interior feature in its concurrent circular offering $5 off a future receipt with purchase of $15 worth of select P&G SKUs from June 18 to July 22.

Target tied in to Procter & Gamble's July 2 brandSaver FSI event with multiple features in the retailer's concurrent circular dangling a $5 gift card.

CVS tied in to Procter & Gamble’s July 2 brandSaver drop with a front-page feature in its concurrent circular offering ExtraCare loyalty cardholders $10 in ExtraBucks with a $30 purchase of brands including Tide, Dawn, Charmin, Bounty, Pampers, Pantene, Crest and Tampax.

ShopRite tied in to Procter & Gamble's July 2 brandSaver FSI event with a display and banner ad within the retailer's website spotlighting new Tide Pods with Downy.