Procter & Gamble sent out a back-to-school-themed email to members of its P&G Everyday online community on Aug. 28 dangling $3 off a first Gillette on Demand purchase.
Rite Aid tied in to Procter & Gamble’s Aug. 26 brandSaver drop with an email blast, a home page leaderboard ad on riteaid.com and features in its concurrent circular promising wellness+ cardholders $10 in BonusCash.
