Albertsons Cos. chains including Jewel-Osco and its flagship banner tied in to the May 12 designation of Mother’s Day with Unilever’s Dove, offering Just for U loyalty members 50 cents off any one Dove product from April 22 through May 25.
Johnson & Johnson activated its Healthy Essentials platform with a May 10 email blast dangling "3X Reward Points" with purchase of Johnson's baby shampoo, baby lotion, and Head-To-Toe baby wash and shampoo — all presented as "available at Walmart."