Ahold Delhaize’s Food Lion tied in to Procter & Gamble’s Jan. 26 brandSaver FSI event with features in its Jan. 29 circular spotlighting MVP digital coupons for Febreze, Pampers and Herbal Essences and Head & Shoulders.
Procter & Gamble sent members of its P&G Everyday online community a Jan. 29 email blast touting gift card incentives Target is offering to tie in to the manufacturer's latest brandSaver FSI event.