Personal Care

Client: Clairol Inc.
Producer: Henschel-Steinau Inc.

Client: Revlon Inc.
Producer: Oxford Innovations

Client: Bristol Myers Squibb Co.
Producer: Ultimate Display Industries

Client: Neutrogena Corp.
Producer: Henschel-Steinau Inc.

Client: Neutrogena Corp.
Producer: The United Group

Client: Almay Inc.
Producer: P.O.P. Displays Inc.

Client: L'Oreal
Producer: Ultimate Display Industries

Product: Everyday Facial Moisturizer and Protector
Number of displays: 1,500
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Department stores
Introduction: March 1993
Duration: Permanent
Construction: Compression-molded, sand-blasted polyester
The polyester material in the tester display base is described as "a very good alternative" to more expensive injection-molded plastic products.

Product: Hair care products
P-O-P company: RTC Industries Inc., Chicago
Distribution: Hair styling salons
Introduction: December 1992
Duration: Permanent
Construction: Metal tubes with laminated shelves
Constructed with metal tubes and laminated shelves, the Joico display forms the cornerstone for an all-encompassing marketing program.