Personal Care

Client: Zotos International Inc., Darien, Conn.
Product Promoted: Bain De Terre Marine Mud
Objective: To increase product awareness of Marine Mud shampoo, conditioner, body masque and mud bucket.
Introduction: January 1999
Construction/Materials: P/S mirror decal that is removable and repositionable
P-O-P Company: SPC Graphics, Hannibal, Mo.

Client: The Dial Corp., Scottsdale, Ariz.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Marketing Objective: To create consumer awareness and interest of the new product launch by offering a trial-size bottle with a rebate as an added incentive.

Dial Corp., Phoenix, wanted to find a fun way to merchandise its Dial Liquid brand antibacterial soap. Henschel-Steinau Inc., Englewood, N.J., designed a countertop unit that does just that. It also incorporates Public Television's character "Arthur," who was introduced on the graphics to attract the attention of children.
   The corrugated piece has one-color printing and a four-color process spot mount litho. It was distributed in supermarkets and drugstores nationwide earlier this year.

Client: The Gillette Co. N.A., Boston
Producer: Abstrategy Design & Manufacturing Inc., Matawan, N.J.
Marketing Objective: To allow the consumer to see the unique triple-blade razor out of its package. The unit incorporates the Mach3 graphics and spins the razor so consumers can see all sides.

Client: California Suncare, Los Angeles
Producer: Cormark, Rosemont, Ill.
Marketing Objective: To support California Tan's new marketing strategy and to produce a display that emphasizes the features and benefits of the client's best-selling products in a compact yet visually exciting fashion.

Product: Envi hypo-allergenic skin and nailcare lines
Number of displays: 3,000 of each unit
P-O-P company: Drake Container Corp., Houston
Distribution: Mass merchants, drugstores and supermarkets
Introduction: January 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Service group or retail staff
Nailcare formulations are displayed in another unit that holds the entire line of seven different products.

Product: Envi hypo-allergenic skin and nailcare lines
Number of displays: 3,000 of each unit
P-O-P company: Drake Container Corp., Houston
Distribution: Mass merchants, drugstores and supermarkets
Introduction: January 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Service group or retail staff
IQ Products Co. lets consumers see and sample all the products in its Envi skincare line in a comprehensive display.