Personal Care

"Whenever they introduce a major new product, the Gillette people make certain it hits retail with a massive merchandising presence. Their M3 Power razor was launched with the full weight of a wide variety of displays, all color-coordinated.
    As the campaign's main freestanding prepack, this corrugated and plastic unit held both razors and refill blade packages. An interesting feature is the 3-D effect on the header. It was achieved by printing on both the plastic front panel and the litho, which is mounted approximately four inches behind the panel.

"This bright little prepack floorstand truly complements both the product name and packaging in a simple, straightforward way.
    The Soleil triple blade disposable razor from Bic is portrayed as a light, feminine alternative to regular razors one that pampers women's skin. The display's bold colors, deployed to catch the eyes of female shoppers in a sea of competing blue and green packages, enhance this image. Additionally, the front panel can be configured for use in a standard power wing.