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Personal Care

  • Wal-Mart Holiday 2006 Oral Care Display

    Client: Procter & Gamble, Cincinnati
    Producer: Rand-Whitney Retail, Worcester, MA
    Size of Run: 1,500
    Production Date: October 2006
    Comments: This display was the first to feature the combined offerings of Oral-B and Crest products following the P&G and Gillette merger. The four-sided design allowed Wal-Mart to sell items with different price points on each side.
    Wal-Mart Holiday 2006 Oral Care Display
  • Gillette Fusion Phantom Pallet

    Client: Procter & Gamble, Cincinnati
    Producer: Rand-Whitney Retail, Worcester, MA
    Size of Run: 2,800
    Production Date: December 2006
    Comments: This pallet display designed to launch the Fusion Phantom line extension in Wal-Mart stores has a vacuum-formed representation of the razor and a flashing light to attract attention.
    Gillette Fusion Phantom Pallet
  • Listerine Agent Cool Blue Walgreens Power Wing

    Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
    Product(s) Promoted: Glacier Mint and Bubble Blast with Free Magnifying Lens
    Distribution: Walgreens
    Number of Stores: 2,030
    Production Run Quantity: 2,030
    Introduction: September 2006
    Intended Duration: 3 months
    Dimensions (H x W x D): 41" x 15" x 16"
    Weight: 3 lbs.
    Budget Category (U.S.): $26 - $50
    Producer: Rand Diversified Inc., Teaneck, NJ
    Listerine Agent Cool Blue Walgreens Power Wing
  • Purell "Hands On Outdoors" Power Wing

    Client: Johnson & Johnson, Bridgewater, NJ
    Producer: Rand Display International, Teaneck, NJ
    Size of Run: 12,090
    Production Date: April 2006
    Comments: This power wing promotes a special bonus pack with a free smaller bottle of Purell to increase outdoor usage occasions.
    Purell "Hands On Outdoors" Power Wing
  • Purell "Bring on the Germs" Floorstand/Power Wing

    Client: Johnson & Johnson, Bridgewater, NJ
    Producer: Rand Display International, Teaneck, NJ
    Size of Run: 17,434
    Production Date: January 2006
    Comments: Purell introduced this display during the back-to-school season and received expanded placement opportunities in office supply stores and other venues.
    Purell "Bring on the Germs" Floorstand/Power Wing
  • Listerine PocketMist PDQ Tray

    Client: Johnson & Johnson/Pfizer, New York
    Producer: Rand Display International, Teaneck, NJ
    Size of Run: 2,000
    Production Date: September 2006
    Comments: This PocketMist PDQ utilized tinted, injection-molded crystal styrene and four-color labels to stand out from more typical Wal-Mart PDQs.
    Listerine PocketMist PDQ Tray
  • Listerine Agent Cool Blue PDQ Tray/Bonus Pack

    Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
    Product(s) Promoted: Listerine Agent Cool Blue Glacier Mint and Bubble Blast
    Distribution: Mass merchants nationwide
    Number of Stores: 16,694
    Production Run Quantity: 16,694
    Introduction: July 2006
    Intended Duration: Three months
    Dimensions (H x W x D): 11" x 29" x 132"
    Weight: 16.5 lbs.
    Budget Category (U.S.): $16 - $25
    Producer: Rand Diversified Inc., Teaneck, NJ
    Listerine Agent Cool Blue PDQ Tray/Bonus Pack
  • Listerine Agent Cool Blue Floorstand/Power Wing

    Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
    Product(s) Promoted: Listerine ACB Glacier Mint and Bubble Blast
    Distribution: Supermarkets Nationwide
    Number of Stores: 16,694
    Production Run Quantity: 16,694
    Introduction: July 2006
    Intended Duration: 3 months
    Dimensions (H x W x D): 66" x 14" x 14"
    Weight: 13.5 lbs.
    Budget Category (U.S.): $26 - $50
    Producer: Rand Diversified Inc., Teaneck, NJ
    Listerine Agent Cool Blue Floorstand/Power Wing
  • Dove Pro-Age Shipper

    Retailer: Dominick's
    Location: Chicago
    Dove Pro-Age Shipper
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