Personal Care

Brand: Sears
Client: Sears, Roebuck & Co.
Producer: Harbor Industries, Grand Haven, MI

Marketing objectives:
To create a flexible fixture that could be used as a promotional unit throughout the store. During the development cycle, we focused on the end of the unit's useful life. The entire unit is recyclable, with the exception of the casters. The unit is steel, aluminum and ABS plastic. We went as far as including the recycle code on the injection-molded shelves.

How did the program's design meet these objectives?

Client: Schering-Plough, Kenilworth, NJ
Product(s) Promoted: Continuous Spray Suncare Protection
Distribution: Wal-Mart
Number of Stores: 2,500
Production Run Quantity: 8,190
Introduction: March 2007
Intended Duration: 3-6 months
Dimensions (H x W x D): 53" x 48" x 24"
Weight: 20 lbs.
Budget Category (U.S.): $101 - $150
Producer: Mechtronics, White Plains, NY

Marketing objectives:

Brand: Olay Regenerist
Client: Procter & Gamble
Producer: Consortium Companies Inc., Erlanger, KY

Marketing objectives:
The brand's primary competition were moving into premium materials with their promotional programs. The brand felt it necessary to continue using premium materials but also address the issues of cost reduction and sustainability.

How did the design meet these objectives?

Brand: Olay Total Effects
Client: Procter & Gamble
Producer: Consortium Companies Inc., Erlanger, KY

Marketing objectives:
The brand's primary competition were moving into premium materials with their promotional programs. The brand felt it necessary to continue using premium materials but also address the issues of cost reduction and sustainability.

How did the design meet these objectives?

Brand: Coppertone
Client: Schering-Plough Corp.
Producer: Henschel-Steinau, Englewood, NJ

Marketing objectives: