Personal Care

Client Company: Procter & Gamble
Production Run Quantity: 19,000
Intended Length of Use: 6 months
Production Date: 7/13/09
Producer: Leo Burnett/Arc Worldwide
Objectives: Create disruption at retail to make Scope relevant to consumers again; reverse share declines. Communicate refreshment as the primary product benefit. Differentiate Scope from private labels through the use of unique, ownable graphics.

Client Company: Procter & Gamble
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 4 months
Producer: New Dimensions Research Corp.
Production Date: 5/1/2009
Production Run Quantity: 1,700
Objectives: Present Gillette male grooming products as a complete solution system in various retailers nationwide by easily converting a standard endcap fixture into a Gillette custom endcap.
Materials: HIPS styrene sheet, C1S paper graphic stock, foam tape, glue.

Client Company: Unilever Canada
Country of Production: Canada
Country of Placement: Canada
Intended Length of Use: 3 months
Producer: Smurfit-Stone Display Group
Unit Cost: Under $50
Production Date: 2/9/2009
Production Run Quantity: 1,800
Objectives: This display was designed to help launch Dove Clinical Protection Antiperspirant. It needed to have a premium look that would not overwhelm the small amount of product on the display while still conforming to the retailer's store specifications.

Retailer: Kroger
Location: Maumelle, AR