Delhaize America's Food Lion tied in to the May 6 theatrical release of Marvel's Captain America: Civil War with an April 13 circular feature offering MVP loyalty cardholders a ticket to see the film with purchase of five SKUs from Kellogg Co. or Diamond Foods' Pop-Secret.
Online and mobile delivery service Instacart, San Francisco, announced an expanded relationship with Whole Foods Market, entering new cities and increasing the number of stores that will be dedicating delivery through Instacart by 50%.
