King's Hawaiian Bakery West recently deployed custom floorstands in Publix aisles to tout an account-specific, football-themed sweepstakes awarding 30 $100 store gift cards.
General Mills used a Dec. 8 email to deliver a Publix-exclusive coupon for Betty Crocker cookie mix along with a recipe incorporating the SKU along with Lindt & Sprungli's Lindt Lindor.