Packaged Foods

Client: Kraft Foods Inc., Glenview, Ill.
P-O-P Company: Cannon Equipment, Rosemount, Minn.
Division: Permanent, Containerized and Processed Foods

Client: Entenmann's CPC Bakery, Bay Shore, N.Y.
P-O-P Company: Conocraft -Division of Creative Solutions Group, McAfee, N.J.
Division: Permanent, Frozen, Fresh and Refrigerated Foods

Client: Nestle, Solon, Ohio
P-O-P Company: R/P Creative Sales Inc., Burbank, Calif.
Division: Permanent, Frozen, Fresh and Refrigerated Foods

Client: Nabisco Inc., Winston-Salem, N.C.
P-O-P Company: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Division: Permanent, Containerized and Processed Foods

Products: Chips and dips
Number of displays: 1,000
P-O-P company: U.S. Display Group, Newark, NJ
Distribution: Supermarkets
Introduction: May 1997
Duration: Temporary
Construction: Corrugated
The first P-O-P display for Guiltless Gourmet's baked chips proved so successful that the company depleted its estimated six-month production run in six weeks.

With its biggest retail promotion ever, NFL Properties Inc. collaborates with licensees to expand its presence in stores.