Packaged Foods

Product: Kraft Original Jet-Puffed Marshmallows
P-O-P company: Pride Container Co., Chicago
Distribution: Supermarkets
Introduction: April 1997
Duration: Temporary
Construction: Corrugated
Favorite Brands has expanded the display options for its Kraft Original Jet-Puffed Marshmallows and Starmallows brands by producing a prepacked corrugated display with seasonal- and holiday-themed headers.

Product: Balance nutrition bar
P-O-P company: Mark Edward Promotional Design, Santa Ynez, Calif; Paul Flum Ideas, St. Louis
Distribution: Natural foods stores, supermarkets, convenience stores
Introduction: April 1996
Duration: Permanent
Construction: Wood
Fueled by product demand, Bio-Foods' new wooden floor display holds 15 times more product than its predecessor, a wire countertop unit.

Client: Pace Foods
Producer: Core Merchandising Ltd., Wheaton, Ill.
Category: Metal/Wire - Grocery Products - Food
Intended Lenght of Use: 1 year
Production Run: 100
Unit Cost Range: More than $250
Comments: The cactus design of this display reinforced the client's southwestern advertising position. It holds 84 jars of product. In the first month of placement, the company obtained 50 percent sales increases.

Client: 3M Media
Product(s) Promoted: Oscar Mayer Hotwiches
Producer: Modernistic
Location: St. Paul, Minn.
Distribution: Supermarkets
Material/Process: 3M FloorMinders
Introduction: November 1996

Client: Ryan Partnership
Product(s) Promoted: Dannon Double Delights
Producer: Select FX
Location: W. Orange, N.J.
Distribution: Supermarkets
Material/Process: 3M FloorMinders
Introduction: December 1996

Client: Planters/LifeSavers
Product(s) Promoted: Planter's Mixed Nuts
Producer: Display-Dynamics, Minneapolis, Minn.
Distribution: Supermarkets
Material/Process: 3M FloorMinders
Introduction: November 1996

Product: Seasoned Salt
Number of displays: 2,500
P-O-P companies: Gage In-Store Marketing (manufacturing), Minneapolis; MGA Partnership Marketing (design), Paramus, N.J.
Distribution: United Artists Theaters
Introduction: June 1996
Duration: Temporary
Construction: Corrugated
Movie fans who visited United Artists Theaters got a taste of Lawry's Seasoned Salt via a brightly-colored countertop sampling unit.