Packaged Foods

Client: Dole, Salinas, Calif.
Products promoted: Fresh Cut Salads
Category management strategy: This was one of the first shelf management systems introduced for packaged salads, according to DCI. Modular pieces are available in 2-foot lengths, enabling retailers to custom order the system to fit any cooler size. The three-part shelving system includes a base, divider and product stops.
Retailer: Supermarkets
P-O-P company: DCI Marketing, Milwaukee
Number of displays: 8,850 kits (original run and renewals)

Product: Imported LU Biscuits
Number of displays: 10,000
P-O-P companies: Eric Mueller Design (graphic design), New York; Conocraft (structural design, manufacture), McAfee, N.J.
Distribution: Supermarkets, specialty food shops
Introduction: October 1998
Duration: Temporary
Construction: Corrugate, laminated litho graphics
Display set-up: Distributors, retailers
This corrugated hutch was designed to resemble a French pastry shop to reinforce the quality and heritage of LU Biscuits.

Jefferson Smurfit Corp.
McCormick & Co.
Comments: This entry is considered the best-selling display in the company's recent history. It replicates the package, helping to reinforce brand awareness, yet it takes up only one square foot of floor space. It was said to be easy to install and generated enthusiastic consumer feedback.

Conocraft A Creative Solutions Group Co.
Otis Spunkmeyer
Comments: This "shop-around" table for bakery products accommodates easy product rotation. The table has vacuum-formed, two-sided litho graphics and a multi-tiered tabletop that creates the dimensional effect of graduated elevation. Casters and adjustable wings allow for placement in a variety of store locations. Assembly can be accomplished within ten minutes.

Stone Container Corp.
Malt-O-Meal Co.

Marsh Industries Inc.
Image Scan Marketing