Packaged Foods

Client: Del Monte Foods, San Francisco
Construction: Injection-molded plastic with two metal braces that run along the bottom of the display
Distribution: Independent and chain supermarket stores
P-O-P company: Display Technologies, College Point, N.Y.
Comments: Placed in supermarket produce sections, this gravity-feed display for Del Monte Fruit Naturals fruit cups can be stacked flat on a shelf in an open-air cooler. The injection-molded unit actually lubricates itself so consumers can easily glide the cups out of the unit.

Sales of organic, natural, and functional food and beverages are on the rise, but effective P-O-P is needed to justify price and raise brand awareness

Retailer: Jewel-Osco
This Kellogg's back-to-school display features the Cartoon Network DeskTops collectible tops available in specially marked packages. The red lights on the bus flash to attract attention.