Kellogg Cartoon Network Floorstand
Client: Kellogg Co., Battle Creek, Mich.
Materials: Litho-mounted B-flute corrugated, 1-color B-flute, PETG window over 1-color E-flute tray, foam tape
Introduction: July 2003
Size of Run: 6,665
Comments: This floorstand, stressing a back-to-school theme, tied in with the Cartoon Network. It encouraged consumers to collect the premium tops in the cereal boxes.
P-O-P Company: Great Northern Corp.-Display Group, Racine, Wis.