Chicken of the Sea Floor Cling
Product: Pouched tuna, salmon, crab, clams, oysters and shrimp
Number of displays: 15,000
P-O-P company: SmartSource/News America Marketing, New York; Xpedx, Chicago
Distribution: Supermarkets and mass merchants
Introduction: January 2005
Duration: Temporary
Construction: Vinyl (floor cling); corrugated (shipper)
Display set-up: Retail staff
