The client needed a year-long merchandiser to showcase its Dinner on Hand meal concept, featuring recipe ideas that use Kraft products. Retailers determined the product mix on the display based on recipes featured in a spiral-bound book on the header.
- Injection molding. Replaces a previous wood version of the display, reducing shipping costs.
- Casters. Store employees can move the display to various store locations, such as the dairy department.
- Adjustable support brackets fit into numbered slots on each side so shelf height can be adjusted.
